One thing Apple has been overtly consciences about since Steve Jobs returned as CEO in 1997 was brand control. Jobs killed off the cheap Mac clone market and simplified the product lineup. Aside from that, officially licensed merchandise such as t-shirts, hats, mugs, etc. have only been made available directly from “the mothership” Apple’s Company Store located on Apple’s Campus. However, back in the early days while Apple was just beginning to mold their iconic brand, they sold Apple branded merchandise via mail order catalogs. Take this official Gift Catalog from 1983 for example, you could order everything from t-shirts and coffee mugs to a kite and tote bags. Man, I wish I could still order one of those tees.
One thing Apple has been overtly consciences about since Steve Jobs returned as CEO in 1997 was brand control.Source: Signal Noise